 FIPP Ad Sales Workshop, Singapore
FIPP organised a regional Ad Sales Workshop in Singapore on 9-10 November.
The Ad Sales Workshop provided training to improve sales effectiveness and gave an understanding of research and information available in this area.
The Ad Sales Workshop covered subjects including:
- Identifying and selling creative solutions to clients and agencies
- Selling advertising during the recession
- Obtaining and using research to support successful ad sales
- Search marketing
- Mobile marketing
- Creating and selling multimedia ad packages
Summary of the FIPP Ad Sales Workshop
Presentations from the workshop are available in the members only area of FIPP.com
For more information on the next Ad Sales Workshop contact Christine Scott
What is the FIPP Ad Sales Workshop?
The FIPP Ad Sales Workshop is designed to provide delegates with the world’s best training allowing them to improve their sales effectiveness and understanding of the leading research and information available within the global publishing sector.
Why should you attend?
The Ad Sales Workshop gives delegates the necessary training and information that will allow them to better understand their market and learn from the most successful examples and case studies from around the world. It will also provide more senior staff with the opportunity to refresh their existing knowledge as well as learning new information.
The workshop will cover important topics such as mobile and search marketing, how to sell in a recession and selling multimedia ad packages.
Who will be there?
The content of the event has been tailored to suit senior, mid-level and junior sales staff with delegates being able to decide beforehand which topics and sessions they attend. Delegates will mainly come from within advertising sales departments but also from within Marketing and Research departments. The event is primarily tailored for magazine publishers however there will also be attendees from newspaper publishers and from advertising and research agencies.
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