The database consists of several hundred summaries of research studies or events from around the world that are of relevance to magazine publishers. The summaries are written or edited by FIPP, principally by FIPP research consultant Guy Consterdine.
The research material has been divided into eight categories. Click on any category to see the items in that category. Where appropriate, some of the items are listed under more than one category.
CATEGORIES
All aspects of how readers interact with their chosen magazines.
How magazines interact with other media, including studies of the effectiveness of mixed-media advertising campaigns.
Research about websites created by magazine publishers.
Research about the internet and other digital media as communications channels, and their effectiveness for marketing campaigns – including their role in multi-channel campaigns.
Research about television, radio and other media.
Research techniques focused on media research.
Events focused on media research.
Books and reports which review a range of media research studies.
If you would like to propose an additional survey to be reviewed and included in the database, please contact Guy Consterdine with details.