The 15th edition of FIPP World Magazine Trends provides readers with the most comprehensive information available on leading magazine markets. |
The new FIPP World Magazine Trends 2008/2009 is the authoritative source of industry data for the world’s magazine publishing community. It provides industry information about consumer and business-to-business magazine markets in 45 countries. Used by publishers, advertisers, analysts and academics alike, it is highly regarded as the most comprehensive publication of its type. |
The Routes to Success for Business-to-Business (b2b) Publishers’ Websites study is a veritable ‘how-to’ of web publishing. The survey has found that around 66 per cent of websites surveyed are in profit, compared with only about 25 per cent in the same survey four years earlier. Correspondingly, the proportion of sites making a loss has fallen from about 50 percent to less than 20 per cent. |
This third study of successful websites operated by consumer magazine publishers around the world – following ones in 2003 and 2005 – shows that among successful websites operated by consumer magazines, the trend in audiences is very strongly upwards, almost all sites have attracted new online-only advertisers, and for most sites the main competitors are different types of organisations than their print competitors. |
For aspiring international publishers, the International Magazine Publishing Handbook provides the ideal introduction to publishing across borders from how to find the ideal partner to setting up the deal and including essential sample contracts. The Handbook is published by the International Federation of the Periodical Press (FIPP), is prepared by international publishing consultants, Cue Ball Media, and incorporates the invaluable experiences of publishers throughout the world. |
This second study of successful websites operated by consumer magazine publishers around the world – following one in 2003 – shows that many of sites are now attracting new audiences who do not read the printed magazine, and new advertisers who do not advertise in print. More than half the sites profitable, compared with just 26% in 2003 |