FIPP created the Magazine Management Certificate in 2005. Over the six programmes almost 100 participants, from some 25 countries, have attended the course.

The programme, sponsored by UPM has gone from strength to strength, but with FIPP’s aim to ensure it keeps abreast of the industry’s ever changing needs and technologies, the time is right to re-brand and re-design the programme to the
Magazine Brand Management Certificate (MBMC) which captures the essence of the programme’s changes more accurately.

Successful magazine brand management requires the coordination and integration of many disparate disciplines such as strategic planning, editorial, advertising, building the brand, sales and distribution, finance, international licensing and digital platforms.

The programme has evolved from a course covering the requirements of the publisher who needs to learn and understand the skills set necessary to publish a magazine, to a course that covers the role of the publisher as brand manager. Participants will develop the skill set required to maximise their brand beyond the print product.

The FIPP Magazine Brand Management Certificate (MBMC) programme will start in January 2011


In 2009, FIPP developed a new programme this time aimed at magazine publishers looking at digital publishing as a new revenue stream. The intensive one-week Digital Publishing Course (DPC) covers many disciplines to help magazine publishers understand how to develop attractive and profitable digital platforms to extend their brands.

The next FIPP Digital Publising Course (DPC) will take place from 9 - 13 August in Sydney, Australia