Member Login
Magazine Brand Management Certificate




FIPP has re-branded its successful Magazine Management Certificate to reflect the international magazine publishing industry’s ever changing needs and technologies. The programme has been renamed the Magazine Brand Management Certificate (MBMC), to capture the essence of the changes more accurately.

FIPP created the Magazine Management Certificate in 2005. Over the six programmes almost 100 participants, from some 25 countries, have attended the course. The programme, sponsored by UPM has gone from strength to strength.

The programme has evolved from a course covering the requirements of the publisher who needs to learn and understand the  skills set necessary to publish a magazine, to a course that covers the role of the publisher as brand manager. Participants will develop the skill set required to maximise their brand beyond the print product.

The all new MBMC will start in January 2011. The 18-day training programme will take place in London, spread over nine months between January and September 2011.  Course leaders all have real experience in the industry. There will be graded homework assignments and an appraisal system, including course leader evaluations, as participants work towards the award of the Certificate. 

More than 60 people have graduated from the FIPP Magazine Management Certificate.  Participants have valued working in multi-company groups, and building a strong professional network with fellow participants and faculty.

What the past participants have to say about the course:
  • “The FIPP course provided an excellent grounding for me. The theoretical aspects of the course combined with the real-world experience provided by the lecturers gave me a greater insight into the techniques of magazine publishing that I was able to apply to my job and this, in turn , has helped me move up to a full publisher’s role in my company”
  • “All the examples and the whole presentations were useful because it was very practical! It’s great to have such experienced course leaders”
  • "I’ll make a comparison between what I learned and my recent practice. I am sure it will help me to develop the work of my team. Thanks!”
  • “Learning from other students was extremely valuable, as their experience is a wonderful resource of good practice and excellent ideas.”
  • "A genuine opportunity to meet and learn from real experts"
  • "Gave valuable tools to create and drive a viable strategy"
  • "I appreciate all examples from different countries which allow me to benchmark and evaluate performance of my titles or local market"
  • "It was more challenging that expected, but that's exactly what I needed"

What one of our course leaders has to say:

  • "This course is focused on multi-platform publishing. I like the way it’s laid out and I think it’ll appeal to many people who would never go to a more academic type of course.”  Mike Greehan, partner at US international brokering company Cue Ball and trainer of the International Publishing module.

 
For further information see Course Facts or contact Jenny Stubbs at FIPP jenny@fipp.com  or Tel: +44 20 7404 4169.