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The Modules
Introduction – Global trends in magazine publishing
Creating an integrated circulation strategy
Understanding multi-platform distribution models
Maximising commercial opportunities
Multi-platform production process
Maximising digital opportunities
The Role of the Publisher
International publishing
Selecting and retaining the best people
Leveraging the brand
Marketing the magazine brand
Managing the ad sales team
Strategic planning for publishers
Finance in publishing
Leveraging your market position with audits
Paper; making the right choice
The editor as content director