The Digital Publishing Course has been designed to cover the major knowledge and skill areas needed by magazine publishing executives looking to develop lucrative and successful digital publishing models. This course equips magazine managers to develop effective and profitable digital strategies.

The models and methods used by traditional and new media publishers to sell their products online are no longer a mystery. This practical interactive course will focus on the strategies used by some of the most successful and entrepreneurial magazine website publishers. Course leaders from the Mequoda Group (USA), know the expensive lessons that have been learned by pioneering digital publishers. They will share the techniques that are working to make online profitable.

The course offers a mix of both high-level strategy and some technical details. It is designed to provide attendees with knowledge about which strategies are working and how they can be applied to their organisations. The modules will include breakout sessions for the group to take part in practical exercises pertaining to the module.

About Mequoda Group
Mequoda is dedicated to helping content marketers, producers and publishers use the Internet and other media to create, build and retain long lasting and profitable audience and customer relationships. Its members include more than 21,000 individual marketers, editors, writers, copywriters, graphic designers, web masters, information architects, software developers, project managers, usability engineers, media producers and publishers. Mequoda Group members create and monetise content on hundreds of special-interest topics ranging from investing to human resources, cooking to healthcare, and archery to zoology. Its members serve audiences, users and customers who are both consumers and professionals with content, communities and commerce that improve the quality of their lives. 
 
The FIPP Digital Publishing Course is sponsored by eZ Systems. 

The next DPC course will run from 21-25 February 2011, London, UK. Download the brochure or for further information call Christine or Jenny on:
+44 20 7404 4169