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Course facts
The FIPP Digital Publishing Course has been designed to cover the major knowledge and skill areas required by magazine publishing executives looking to develop lucrative and successful digital publishing models. It aims to equip magazine managers to develop effective and profitable digital strategies.
This practical and interactive course will focus on the strategies used by some of the most successful and entrepreneurial magazine website publishers. Modules include:
1. Introduction to Digital Publishing
2. Search Engine Optimisation
3. Designing Media Websites
4. Content Management
5. Managing Email Revenue
6. Mobile Design and Applications
7. Selling Online Advertising
8. Organising Print and Online Media Teams
9. Key Metrics, Reporting and Analysis
10. Budget and Modelling
Book your place today on the next course taking place from 21-25 February 2011, London, UK |